Marketing Misconceptions

April 18, 2023

Common marketing misconceptions that we hear all the time.

Advertising and Marketing are the same thing....right?

First off, a lot of people think that marketing and advertising are the same thing, but that's not quite true. While advertising is definitely a big part of marketing, it's just one piece of the puzzle. Marketing is really all about creating a long-term plan that lasts throughout the lifetime of your business. It's about making sure that your business is easy to find, easy to choose, and easy to work with in the eyes of your target audience.

Everyone is my customer.

Another common misconception is that everyone is your customer. But the truth is that no matter how great your product is, it's just not going to appeal to everyone. That's why it's so important to really know your audience and make sure that your marketing is targeted towards your ideal client or customer.

Digital Marketing = Immediate Results.

And finally, a lot of people think that marketing should deliver fast results. But the reality is that even digital marketing takes time to pay off. Sure, you might see results more quickly if you're marketing online, but it still might take many clicks before someone actually decides to contact you or make a purchase. That's totally normal! Even some of the most effective marketing tactics, like SEO, can take months before you see real results. So don't get discouraged if you're not seeing immediate results – just keep at it!

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