As a commercial manufacturing company, it can be challenging to stand out in a crowded marketplace. However, by using the StoryBrand 7 framework, you can position your business as the guide that your customers need to achieve success.
The hero in this case is your target customer. They are the ones who are facing a problem or challenge that your product or service can help them solve. Identify who your ideal customer is and what their pain points are.
What problem is your customer facing that your product or service can solve? Maybe they are struggling to find a reliable supplier for a specific material or component. Perhaps they need a custom solution for a unique manufacturing challenge. Identify their problem and show them that you understand their needs.
You are the guide in this story. Your job is to help the hero (your customer) overcome their problem and achieve their goals. Here are some ways you can position yourself as the guide:
Provide your customers with a clear plan or roadmap for how to solve their problem. This could be your product or service, or it could be the steps they need to take to achieve their desired outcome. Here are some ways you can give your customers a plan:
Your plan should include a clear call to action for the hero to take. This could be anything from making a purchase to signing up for a consultation. Here are some examples of calls to action:
Your product or service should help the hero avoid failure or negative consequences. By using your solution, they can achieve success and avoid the negative outcomes that come with not solving their problem. Here are some ways you can help your customers avoid failure:
Finally, your product or service should lead to a successful outcome for the hero. They achieve their goals, overcome their challenges, and are better off for having worked with you. Here are some examples of successful outcomes:
By using the StoryBrand 7 framework, your company can position itself as the guide that their customers need to achieve success. Identify the hero, define their problem, position yourself as the guide, give them a plan, call them to action, help them avoid failure, and end in success. With this approach, you can create messaging that is clear, compelling and resonates with your target customers.
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